The Key to Selling Without Feeling Sleazy

How does selling make you feel?

A) icky

B) sleazy

C) uncomfortable 

D) all of the above

If you answered D, sister, you are NOT alone. Selling almost always makes us think of that used car salesman (ya know, the one that calls you "little lady" *barf*) and no one wants to be like that guy. But if you're going to have a business you have to sell. Period. The problem is, most of us are freaked the hell out by selling because we're doing it all wrong.

Selling isn't about hocking your service or product. Selling is about making a connection.

But how do you that?

By getting personal. By telling YOUR story. 

Listen, the fact is people buy from people. The reason a customer will choose to buy your product or book your service is because it's coming from YOU. Lemme show you what I mean:

-- Wedding Dress Designer #1: "I create custom wedding dresses from vintage fabrics. My quality and craftsmanship is unbeatable."

-- Wedding Dress Designer #2: "I'll never forget the feeling I had walking down the aisle in my grandmother's cream silk wedding dress that I had customized myself. I want you to experience that same magic and create an heirloom treasure you'll love for years."

Who are you buying from? Designer 1 or Designer 2? 

A real life example of this is Two Blind Brothers. Go watch their Why We Do What We Do video. Dab your tears. And then you'll also realize you suddenly want to buy ALL their t-shirts. Why? Because they let you in. They told you their story. 

If you've been hiding behind your logo, my challenge to you is to get a little personal. Share a part of your story. On a social media post or in the About page on your website, answer one of these questions:

• Why did you start your business?

• What inspires you?

• What challenges have you overcome?

• Why do you love what you do?

Don't be scared to get a lil personal. I promise your peeps will love you for it!