Why It’s Okay to Have Fun with Your Marketing
This sounds crazy, but it’s okay to have fun with your marketing! Sometimes I feel like "fun" is a three-letter-four-letter word in business, ya know?
When you started out, I'm sure you had the initial ass-kicking jolt of excitement that I did:
"I'm gonna be my own boss! I'm pursuing my passion! Livin' the dream!"
and immediately went out and bought an office chair from World Market and way overpaid for a candle from Anthropologie because, obviously, your new home office space needs to have...ambiance.
But then somewhere along the line we all seem to get this same crappy memo that's like,
"oh, but you need to be buttoned up and a hard ass and burning the candle at both ends and following THESE sets of rules and plugging yourself into THIS formula to make your business successful."
*insert sad trombone*
Please miss me with that, especially the formula and rules part.
Wanna know what I think? (if you didn't, sorry, 'cause it's my email and I'm tellin' you anyway)
...I think effective marketing is marketing that feels good.
I'm serious, Napoleon (yeah, me and my Hubs regularly quote Napoleon Dynamite). When I'm doing "marketing activities" ya damn sure I wanna feel like I'm at happy hour.
How do we make marketing fun? By only showing up in the ways that feel good and dropping the rest.
Yes, it's actually that simple (remember when we talked before about how I feel when people give the advice to "be everywhere." yup. Still applies).
Here's the thing: I know you L-O-V-E LOVE what you do and marketing is simply talking about what you do, over and over again. So why do most of us hate it so bad?
Because we give in to the pressure that we need to market like everyone else.
The prob with that is, when you show up and you're just phoning it in it's OBVIOUS. And people are turned off by that...
It's like when you get an invite to a meh party but you feel bad about not going because you haven't seen so-and-so in forever so you decide to show up but only for 30 minutes and you're literally already planning your Netflix binge before you even get your cocktail (I know you know what I'm talking about).
Whereas if you're marketing in ways that feel fun and easy to you, you basically become an irresistible client magnet.
Why? Because the energy you're bringing gets people excited to hear more from you. Suddenly, you're the life of the party and everyone wants to talk to you.
For me, the party is: right here in my weekly email to you + teaching live classes/workshops + guesting on podcasts. Those are the places where I'm like, "yessss! go get you a plate of cocktail weenies and a G & T and let's hang." It's where I spend most of my time (instead of social media) and it's also --surprise! surprise!-- where I get the most results in my biz.
What about you? What okay-I'll-go-but-only-staying-for-30-mins marketing activity do you need permission to skip out on?