The Fourth Step of Marketing

Serious question: do you give dreamboat clients an actual invitation to work with you??

I'm not kidding.

I don't mean like an embossed gold fold wedding invitation-style-thing. I mean like do you very clearly say, "Hey! If you'd like to work with me here's how to get started..."

Step #4 is easily overlooked but it's also one of the simplest ways to actually get clients:

INVITE them to work with you. Be direct. Be ballsy. I promise it'll be okay. Because honestly if you don't, you're leaving money on the table #justsayin

• How (and when) will you officially invite clients to work with you?

  • Mistake: thinking just because someone knows who you are and what you do, they'll take the initiative to hire you. For whatever reason, most humans don't work this way

  • Fix: Tell folks clearly how to work with you and invite them directly to do so. Literally: "I have 5 spots open for clients in spring 2020! Click this link to book a call and see if we're a good fit."

  • Mistake: feeling guilty "selling"

  • Fix: you must always earn the right to sell. Period. And if you've been regularly Nurturing your people, inviting them to work with you shouldn't feel icky because you've already shown up for them like a boss

Pro-tip: if you have an upcoming launch --a group program, online course, membership, new offering, etc.-- be sure and mark that sh*t on your calendar in advance and plan the weeks leading up to it. DON'T just wing it.